Oftentimes your website is your first interface with potential customers as they seek information on your products and services. That first impression can be the determining factor on whether or not they contact you. If your website is three or four years old, it may look outdated and tired, so it is probably time for a facelift. On the internet time is measured kind of like dog years; a website last updated in 2009 can be considered ancient by modern standards!
Here are some reasons that your website might be turning potential customers away:
Looks – specifically, it looks tired and dated
Many potential clients will judge your company on the look of your website. If your website looks dated, they may negatively question the ability of your company to provide the products and services they are seeking. Old, tired websites can create the impression that your products and services are old and tired, especially amongst younger, cashed up buyers.
It is difficult or confusing to find information
Modern website layout standards and usability are very different to those of five years ago. Usually within a few seconds a potential client will decide whether to stay on your website or move on to another – one of your competitors. If information is hard to find, or your website is hard to navigate, they will move on without a second thought.
It hasn’t been updated in years
A ‘Latest News’ page that was last updated 18 months ago is disastrous for your potential customer’s perception of your business. Many older websites require technical expertise to update, which can result in stale information – sometimes content that hasn’t changed for years! This is a major turnoff for potential customers. They’ll immediately be wondering why you haven’t kept your website up to date.
You’re not showing up in search engine results
The way your website is constructed directly impacts how well it is indexed by Google and the other major search engines. If done poorly, people searching for your company or services will not be able to find you. The algorithms used for ranking websites have also changed dramatically over the past four years. So if your site hasn’t been updated in that time, even if it was the bee’s knees when it was produced, it’s almost certainly not very good for indexing by today’s standards.
Your website is not mobile friendly
Studies show that 63% of consumers use their smartphones to access search engines at least once a day. Of those, visitors who then access a full web site on their mobile phones (rather than a mobile friendly site) ALWAYS complain about how much time and data is required to load the site and how hard it is to find the information they need. Most of these customers abandon such sites quickly out of frustration and are unlikely to return and, worse yet, look for a competitor with a more mobile-friendly site.
Are your competitors already ahead of the curve?
Is your old, tired website costing you business?
What does your website look like on a Smartphone?
Enter the address of your website into the box below then click “Show Me!” to see how it currently looks on a smartphone. Or maybe check out a competitor’s website to see if they’re already ahead of the curve…