Realistically these days just about anybody can build a website. There are plenty of free or low cost tools that facilitate it, so it really isn’t that complicated. However there’s a saying that goes “Just because you can do a thing, doesn’t mean you should do it.” Just because you can BUILD a site doesn’t mean that you can DESIGN it. They are two very different things. There is a lot that goes into a well designed website that a layperson will almost certainly miss. And a well designed website is critical to your success.
So, why pay for a mobile-friendly site?
In our digital world your website is your point of first contact, and first impressions count! Therefore the main reason that you need to make sure that you have a well designed website is that it makes your company look more professional. More accurately a badly designed site makes your company look very unprofessional, “tin pot” even. Internet users’ expectations are continually growing. If today’s multimedia immersed buyers come to a site that doesn’t look like it was professionally designed they are going to quickly leave and go elsewhere. Certainly your sales volume is going to be impacted if your site looks unprofessional. Investing in a sound and positive web presence can be key to success in today’s business climate, and over it’s lifetime be a very solid investment.
Other key points to consider
A well designed website must be easy to navigate. It’s one of the things that will cost you customers faster than anything else. People expect to be able to find what they are looking for quickly and easily. If they can’t they will just go elsewhere. It is far easier for customers to search Google for another site to find what they are looking for than to spend time searching yours. It is simply too easy for people to go somewhere else to find what they are looking for if you make it difficult for them.